13 December 2010 |

Ecommerce Alliance: Shareholders approve intra-group cross-border merger into Ecommerce Alliance AG

Munich, 13. December 2010 – 100% of the votes in the extraordinary
General Meeting of Ecommerce Alliance plc, a company which is
traded in the Entry Standard of the Frankfurt Stock Exchange (ISIN
GB00B2QTYX55), have approved the intragroup merger of the
company into Ecommerce Alliance AG, a full subsidiary of the
company registered in Munich, Germany.

This result shows strong shareholders support for the change of the
company’s legal form into a German “Aktiengesellschaft” and is an
important step within the process of a cross-border merger.

Subject to approval by respective UK and German commercial courts
management estimates the registration of the merger in the German
registry within the next few weeks.

After registration of the merger the trade in Ecommerce Alliance plc
shares will cease. Shareholders will be issued shares in Ecommerce
Alliance AG (ISIN DE000A1C9YW6) in a ratio of 1 against 10
Ecommerce Alliance plc shares.

The shares of Ecommerce Alliance AG will also be traded in the Entry
Standard of the Frankfurt Stock Exchange.

The change of the legal from into a German “Aktiengesellschaft” is in
line with management’s strategy to establish the company as a major
player in Germany’s ecommerce business.

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