• Investment aimed at boosting brand profile
• Ecommerce Alliance considers expanding PROMIPOOL share to 64%
Munich, 7 June 2017 – Ecommerce Alliance AG (ISIN DE000A12UK08) intends to raise its investment in PROMIPOOL GmbH, a leading online people-platform. And in addition Ecommerce Alliance is considering triggering a call option on nominal valuation which would increase the stake to as much as 64 percent from currently 45 percent. PROMIPOOL, one of ECA’s major ventures, plans to use the investment to extend its reach and raise its brand awareness in the second and third quarters of 2017.
”PROMIPOOL is developing well at a time when the media sector overall is on the lookout for profitable business models,“ said Daniel Wild, Ecommerce Alliance’s Chief Executive Officer. Only three years after its launch, PROMIPOOL has managed to gain a strong foothold in the highly competitive online-media-business and now ranges among the TOP10 people and social-media-websites in Germany. This is why Ecommerce Alliance has the confidence to raise its investment in a venture that is a promising platform.
PROMIPOOL has around three million unique users, and the platform records eight million visits per month. Wild said ECA was confident that promoting the brand and the profile would see the additional investment in PROMIPOOL’s successful business model already pay off in the fourth quarter of 2017.
Ecommerce Alliance AG is an early stage investor in promising niche players, constantly on the lookout to increase its share in successful ventures.
“PROMIPOOL’s business model has convinced us from the very beginning,” Wild said. “That’s why we’re going to stick with our buy-and-build strategy, and possibly raise our stake in the company to 64 percent via a call option.”
PROMIPOOL offers its community a broad range of news and background on their favorite celebrities, on fashion, beauty and entertainment. State-of-the-art software allows users to find and buy look-alike outfits of the stars.
PROMIPOOL’s marketing campaign will be expanded to the B2B-sector in the second half of 2017.
The company will be a partner of “Movie Meets Media” during the Munich film festival on June 26, 2017. The event for celebrities, decision-makers, and media representatives has been successfully bringing together strong brands and celebrities for almost the past twenty years.
