12 June 2013 |

Ecommerce Alliance AG: Successful capital increase

Munich, 12 June 2013 – Ecommerce Alliance AG, which is listed on the Entry Standard of the Frankfurt Stock Exchange (ISIN DE000A1C9YW6 / WKN A1C9YW), has increased its share capital by seven per cent by way of a cash capital increase. On the basis of the authorisation granted to the Management Board by the Annual General Meeting of 30 November 2010, 150,000 new shares were successfully issued from the authorised capital 2010/I under the exclusion of subscription rights to institutional investors and the Management Board of Ecommerce Alliance. The issue price of EUR 11.00 was fixed very close to the stock market price. The new shares are entitled to a profit share from 1 January 2013. The transaction will increase the company’s share capital after it has been entered in the commercial register from currently EUR 2,077,655.00 to EUR 2,227,655.00.

The capital increase was subscribed by around 45 per cent by Redline Capital Management S.A. (RCM), a profit-oriented asset management company based in Luxembourg. The Management Board of Ecommerce Alliance AG increased its holding following the capital increase by approx. 50,000 shares. The remaining shares were issued to institutional investors in Germany and abroad.

RCM invests primarily in small and medium-sized listed companies in a range of industries. The company focuses on companies with a good market position and a proven business model primarily in the Media, Entertainment and Communications sector (the founder and owner of RCM is the entrepreneur and investor Vladimir Yevtushenkov, Chairman of the leading Russian industrial group Sistema JSFC and a member of the Board of Directors of the Russian Union of Industrialists and Entrepreneurs).

“Redline is investing in Ecommerce Alliance in a company with high business potential,” explained Robert Kenedi, member of the Board of Directors of Redline Capital Management. “As a shareholder we want to contribute to turn the company’s strategic opportunities into reality.”

Daniel Wild, Chairman of the Management Board of Ecommerce Alliance AG: “With RCM we have a strategic investor on board which, with its business experience and widespread network, will provide the Ecommerce Alliance Group with additional market opportunities.”

Ecommerce Alliance AG’s capital increase was overseen by Close Brothers Seydler Bank AG, Frankfurt am Main and Conmit Wertpapierhandelsbank AG, Munich.

The gross proceeds of the capital increase of EUR 1.65 million will be used to finance the strong organic growth of the “Mobile” division and the further expansion of the successful “Services” division. The strategic goal of Ecommerce Alliance AG is to become the clear category leader in the smartphone/tablet e-commerce business.

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