28 September 2010 |

Ecommerce Alliance: with turnover increase in the first half-year of 2010

Munich, 28 September 2010 - Ecommerce Alliance plc, listed on the Entry Standard of the Frankfurt Stock Exchange (WKN: A0QZ0E),
has posted an increase in turnover in the first half of 2010. The group achieved net sales of 7.8 million euro in the first six months of the current year. The figure for the corresponding period in 2009 was 2.4 million euro. The increase is thus 5.4 million euro. The positive development in the reporting period was in large measure due to increased sales from Pauldirekt GmbH and the e-commerce service companies.

Ecommerce Alliance plc’s EBITDA for the period was a negative figure of approximately 1.3 million euro (previous year: 0.4 million euro). Costs of restructuring, the new direction of the business focussing on the fast-growing e-commerce market and development costs for the online platforms put a strain on the result. Cost-cutting measures implemented in the reporting period to achieve leaner structures within the holding company and de-listing from the London AIM will only bear fruit in terms of financial results in the business year to come.

In 2010, the e-commerce specialist has re-positioned itself with an emphasis on three business fields: Ecommerce Brands, Ecommerce Services and Ecommerce Media. The interplay of these companies allows for rapid growth in net sales due to extensive experience in marketing and optimised logistics (ecommerce services companies) and assured market access (ecommerce media companies) for the main source of revenue (ecommerce brands companies).

“This year, our whole focus is on the successful integration of the newly acquired companies and further expansion of existing business. With the acquisition of Tiburon Partners AG, we have several strong and successful e-commerce brands and media companies. These include for instance NetMoms and Allvatar which have afforded access to exclusive target groups and represent excellent marketing disseminators”, says Daniel Wild, CEO at Ecommerce Alliance plc.

This year, the newly amassed majority shareholding in the profitable and fast-growing Shirtinator AG will contribute significantly to the expansion of the Group. Shirtinator AG is a forerunner in the internationalisation of the Group and is already active in three eastern European markets.
“Our solid cash position – 7.1 million euro at 30 June 2010 – puts us in a stable financial position for future growth”, says Tim Schwenke, Executive Director of Ecommerce Alliance plc.

The 2010 half-year report is available in English in digital format and can be downloaded at www.mountain-alliance.de under Investor Relations / Financial publications / Half-year reports.

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