17 January 2011 |

Sven Rittau appointed as member of the management board

Munich, 18. Jan 2011 – Effective today the supervisory board has appointed Sven Rittau as member of the management board of Ecommerce Alliance AG.

Daniel Wild, CEO: "I am very pleased to welcome Sven in the management board. Our collaboration over the past years with Sven as CEO of Shirtinator is affected by focus on growth, pragmatism and trust. I am convinced that Sven will provide most valuable contribution to our growth plans.“

Sven (Age 39) is amongst the pioneers and most experienced entrepreneurs in German e-commerce. In 1999 he founded Zooplus AG and was CEO until 2007.

Since 2007 Sven has been CEO of Shirtinator AG, which rapidly established as a key player in the mass-customization market. Together with his experienced management team he will still continue to drive the growth path of Shirtinator.

At Ecommerce Alliance AG Sven will particularly focus on unleashing and managing synergies between the company’s subsidiaries.

“I am looking forward to working with Daniel and the individual management teams. The group of companies offers the unique opportunity to develop market success systematically and cross-company. Shirtinator and Pauldirekt are only the beginning!”

Ecommerce Alliance AG is shareholder of Shirtinator AG since February 2009 and majority shareholder since autumn 2010.

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