24 July 2010 |

Ecommerce Alliance plc / Launch of 52weine.de brings another e-commerce brand to the Group

Munich, 13 July 2010 - Ecommerce Alliance plc, listed on the Entry Standard of the Frankfurt Stock Exchange (WKN: A0QZ0E) has added another e-commerce brand to its portfolio. 52weine.de is a shopping club for wine lovers and others with an interest in the subject.

“52weine.de is a channel by which we can offer our customers the best German, French, Spanish and Italian wines. The idea is for 52weine.de customers to discover new wines every week of the year”, says Michael Brecht, Director of Münchener 52weine GmbH.

The company was founded a few weeks ago and is in the process of presenting its innovative sales model to the market. Each week, members of 52weine receive special offers for wines at excellent value-for-money prices. “We can provide them with a window into the world of European wines, from award-winning German Riesling from the Moselle, Nahe or Pfalz regions, to French Bordeaux or Burgundy”. Each offer is available for a few days only, and for a limited number of bottles.

Daniel Wild, CEO at Ecommerce Alliance plc, adds: “Whilst looking for promising e-commerce business models, we came across the exciting range offered by ventealapropriete.com in France. We are very pleased to have created the 52weine.de joint venture".

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